Promoting Gender Equality in Canada
In the era of #MeToo only 28% of Canadians understand consent.
We partnered with White Ribbons to build awareness of consent and prevent gender-based violence.
Services: strategic plan, digital marketing strategy, website development, public relations, media relations, media buy, social media content, creative asset development and community management
Digital Strategy & Media Relations
The Canadian Council of Muslim Women hired esbe Consulting to lead its national digital transformation. In partnership with board and staff, the esbe Consulting team developed the organization's digital framework, social media strategy and organizational rebrand. We also facilitated a national media relations workshop at CCMW's biannual national meeting.
Services: multi-year strategic digital framework, CRM implementation, website migration and redesign, translation, social media strategy, workshop facilitation and media relations
Empowering Youth
We partnered with White Ribbon to develop a youth empowerment campaign in English and French.
This campaign addressed the needs of at risk youth, including many 2SLGBTQI+ youth who experience abuse, neglect and trauma from being rejected or mistreated because of their sexual orientation, gender identity or gender expression. We also developed unique resources for peers, educators, parents and caregivers equipping them with the knowledge and tools needed to support the youth in their lives. Services: environmental scan, strategic plan, digital marketing plan, website development, social media content, social media buy and community management
Preventing GBV, IPV and DV in Canada
Every 2.5 days, a woman or girl is killed in Canada. To build awareness of gender-based violence, White Ribbon hired esbe Consulting to create a first-of-its-kind digital resource to promote allyship among male-identified youth and build a future without harm.
Services: primary research, evaluation and analysis, strategic marketing and communications plan, public relations, design and creative, media buying, media relations
Preventing Online Sexual Exploitation
We created a bilingual campaign to bring awareness to and prevent online sexual exploitation by reinforcing the fact that anyone can be victim, and everyone has a role to play to prevent sexual exploitation and trafficking.
Services: Primary research, strategic marketing and communications plan, creative asset development and media buy. _ios
